It’s both ironic and instructional that South By Southwest 2018 presented a panel on “Branded Cities” as part of its growing Cities Summit programming. After all, during the nine days in mid-March when the hydra-headed conference takes over our central city, the branding iron of commerce is hot in downtown Austin and beyond. Empty lots sprout into promotional…
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Rob Patterson
About Rob Patterson
Rob Patterson has worked as a writer, editor, and public relations professional in Austin for nearly 30 years, with stints as a senior editor at the Austin Chronicle and writer for the Austin American-Statesman among many others. He can be reached at orca@prismnet.com.