Live music is an essential part of Austin's identity. The downtown music scene is a valuable Austin asset and one of the biggest downtown draws for tourists and locals alike.
Whenever a conference planner chooses Austin for an event, they typically need to sell the city to potential attendees as much as they need to sell the conference event. Time after time, they use the same hook: visit the Live Music Capital of the World.
Between SXSW. Austin City Limits, and the daily music shows throughout downtown, live music supposedly contributes $420 million in direct sales and $580 million . . .