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You are here: Home / News / Huh, These Towers All Kinda Look Exactly the Same, Don’t They?
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Huh, These Towers All Kinda Look Exactly the Same, Don’t They?

James Rambin May 18, 2018 Comment

We’re just asking questions. Images: Duda/Paine / Page. Illustration by James Rambin.

Listen, we’re not trying to cause any trouble here. But we also have eyes, so it’s hard not to notice the subtext of today’s Austin Business Journal first look at the design of the downtown office tower now known as The Republic, headed to 308 Guadalupe Street — namely, that the building looks extremely similar to Block 71, the office tower planned only a few blocks over to the northeast.

We’re only working with a single illustration of the new building for the time being, but you can still see the similarities:

From left to right, a southern elevation of The Republic tower, a western elevation of the Block 71 tower, and an eastern elevation of the Block 71 tower. Images: Austin Business Journal / Duda/Paine Architects / Page

You’ve gotta admit, there’s more than a little resemblance. In fact, looking at these two buildings side-by-side might lead you believe that Duda/Paine, the North Carolina-based architecture firm behind The Republic’s design, cribbed a few cues from the Block 71 building designed by the architects at Page.

But it gets weirder. Duda/Paine is a prominent firm — they designed the Frost Bank Tower, for one thing. But they’ve also got plenty of other skyscrapers in their portfolio, including Victory Park Center, a Dallas office tower in the planning stages that was recently pitched to Amazon as part of a potential site for the company’s second headquarters.

Comparing renderings of Victory Park Center’s tower to Block 71 shows a stunning similarity between the two buildings — seriously, just look at them:

Top left: Block 71. Top right: Victory Park Center. Bottom left: Victory Park Center. Bottom right: Block 71. You starting to see what I’m talking about? Images: Duda/Paine Architects / Page

The resemblance doesn’t stop at the overall shape of the towers, either — certain ground-level details look remarkably similar between the two. If you didn’t know the two images below were from different projects, you might almost think they’re just different angles of the same building:

Top: A rendering from Duda/Paine of the Victory Park Center tower’s ground level.
Bottom: A rendering from Page of the Block 71 tower’s ground level. Images: Duda/Paine / Page

As far as I know, these two firms aren’t collaborating on either of these towers, and since neither actually exists yet, it’s a little unclear which design came first.

I’m thinking I may have to give this one to Duda/Paine — if you look back in their portfolio, you’ll see that many other towers the firm’s designed in the past also share similarities with the look of Victory Park Center and Block 71, a style I’ve decided just now to dub “Contemporary Divergent Mass.” Sounds fancy, doesn’t it?

An image of building models from the design portfolio of Jesse Wetzel, who interned at Duda/Paine and participated in the Victory Park Center and Terminus projects. Image: Jesse Wetzel

You can see some cues of this same geometric style showing up in previous Duda/Paine buildings — they’ve all got some shared DNA, even if the shapes are very different. The tower on the far left in the collage below is really a dead ringer for this particular look:

On the left, the Terminus complex in Atlanta. On the right, the Pier 1 Imports corporate headquarters in Fort Worth. Both buildings were designed by Duda/Paine. Images: Duda/Paine Architects

But wait, there’s more! Last month, we saw a rendering from real estate firm Brandywine Realty Trust of a potential redevelopment at the IBM Broadmoor campus in North Austin — and although the company has declined to reveal the architect behind this rendering for now, that tower on the right looks awfully familiar:

A rendering of Brandywine’s potential Broadmoor campus redevelopment, architect unknown. Image: Brandywine Realty Trust

Am I losing my mind, or does that look like another Duda/Paine tower? At this point, we have no way of knowing — as you might imagine, none of the companies involved here felt like talking — but there’s certainly a good chance, since Brandywine’s actually already working with Duda/Paine locally on the design of the office tower planned at 405 Colorado Street.

Either way, three makes a trend, so if that Broadmoor tower goes up we can definitively declare that Austin has entered the Age of Contemporary Divergent Mass. Isn’t that name fun to hate?

It’s happening! Images: Duda/Paine / Page / Brandywine Realty Trust

To be clear, I’m not alleging any foul play. Great artists and designers inspire one another all the time, and the notion of what constitutes architectural plagiarism is fuzzy at best — it’s just something worth noting, especially now that another Duda/Paine tower that looks very similar to both Block 71 and Victory Park Center is showing up at 308 Guadalupe. Talk about the snake eating its own tail.

Editor's Suggested Posts

Getting to Know Block 71, Downtown's Most Fascinating Mixed-Use Plan

Getting to Know Block 71, Downtown's Most Fascinating Mixed-Use Plan

Republic Tower Project Planned for Downtown Block at 308 Guadalupe

Republic Tower Project Planned for Downtown Block at 308 Guadalupe

Chasing the Ghosts of Towers Past at Downtown Austin's 308 Guadalupe Site

Chasing the Ghosts of Towers Past at Downtown Austin's 308 Guadalupe Site

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Filed Under: News Tagged With: 78701, architecture, commercial, design, hot takes, idle speculation, mixed-use, offices, towers

About James Rambin

James is an Austin native and fifth-generation Texan, but tries not to brag about it. Email him anything at james@towers.net.

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