The present state of the 2552 Guadalupe Street site. Image: Google Maps
When plans first emerged last year for the West Campus development of a Moxy Hotel, Marriott International’s boutique-esque chain seemingly intended to corner the wallets of the millennial set, details were scarce enough that I spent most of my time ranting about the brand’s dreadful marketing, which appeared as adept at capturing the hearts and minds of young people as a politician dancing the Nae Nae.
The back of the abandoned Jack in the Box building at 2552 Guadalupe Street, as seen last year. Photo by James Rambin.
Still, it would be irresponsible of me not to keep us all up to date on the project after making fun of it so much, so here’s the latest info on the 158-key hotel headed to the abandoned Jack in the Box site at 2552 Guadalupe Street. New city filings give us colored elevations of the upcoming building, along with additional layout info and floor plans — if current documents are to be believed, the hotel should start construction later this year, with a targeted completion date in late 2020.
Thanks to its compact rooms, which start at 183 square feet, the Moxy fits the whole shebang into four floors, with two additional subterranean levels of parking below — that comes out to 89,275 square feet of floor area in total, including the garage space, which almost entirely fills out the small site’s total area of 0.384 acres. Here’s a look at the building’s appearance, via Dallas architecture firm HKS:
An architectural illustration of the Moxy Hotel, as seen from Guadalupe Street in this perspective. Image: HKS Architects
The hotel’s ground floor, which includes the bar and lobby lounge designs typical for the Moxy brand, features Great Streets-compliant improvements on the three streets it faces — San Antonio, West 26th, and Guadalupe Streets, with the southern elevation of the building against the (fantastic) dive bar Hole in the Wall next door.
Detailed plans for the Moxy Hotel’s ground floor, with streetscape improvements and interior layout visible. Image: Stantec
There also appears to be a restaurant on the ground floor facing Guadalupe Street, identified in the elevations above as “Taco Mercado,” which could definitely be a placeholder name.
An illustration of the southern-facing elevation of the Moxy Hotel, which connects with the Hole in the Wall bar on this side. Image: HKS Architects
You see that Stevie Ray Vaughan mural on the right side of the building’s southern face up there? Here’s a closer look:
Detail from an architectural drawing of a mural shown on the southern-facing elevation of the Moxy Hotel. Image: HKS Architects.
Tacos and Stevie Ray? Forget what I said before, these folks did their research. Despite my complaints about what I perceive as inauthentic branding — which, let’s be real, are equally, if not more pretentious than the brand’s identity itself — it’s nice to see West Campus, perhaps Austin’s boldest experiment in high-density urban design, getting a hotel with what seems to be a more vibrant ground-floor usage than your average mid-market brand.
But can the Moxy Hotel’s bar really compete with the $3 Lone Star drafts at the Hole in the Wall next door? If nothing else, the bathrooms will probably be cleaner.
West Campus Condos
-
$286,500
914 W 26th ST #207
Austin, TX -
$289,900
2409 Leon ST #302
Austin, TX -
$319,900
2502 Leon ST #215
Austin, TX -
$339,900
2502 Leon ST #310
Austin, TX -
$379,000
501 W 26th ST #218
Austin, TX -
$399,900
501 W 26th ST #121
Austin, TX -
$398,000
2505 San Gabriel ST #405
Austin, TX -
$495,000
1911 CLIFF ST #1
Austin, TX -
$1,139,000
2311 Longview ST
Austin, TX -
$1,595,000
1308 Old 19th ST #1
Austin, TX -
$189,900
2110 Rio Grande ST #103
Austin, TX -
$259,900
2706 Salado ST #204
Austin, TX -
$399,900
2505 San Gabriel ST #413
Austin, TX -
$269,900
2804 Rio Grande ST #304
Austin, TX -
$350,000
2205 N Lamar BLVD #323
Austin, TX -
$209,900
2409 Leon ST #103
Austin, TX -
$457,500
1812 West AVE #109
Austin, TX -
$1,200,000
2808 San Pedro ST
Austin, TX -
$275,000
2706 Salado ST #305
Austin, TX -
$259,000
2706 Salado ST #208
Austin, TX -
$329,000
704 W 21st ST #101
Austin, TX -
$202,000
806 W 24th ST #106
Austin, TX -
$289,000
2612 San Pedro ST #220
Austin, TX -
$305,000
1910 Robbins PL #210
Austin, TX -
$319,900
2502 Leon ST #101
Austin, TX
-
$286,500Lot SizeN/A
Home Size824 sq ft
Beds2 beds
Baths2 baths
-
$289,900Lot Size871 sqft
Home Size901 sq ft
Beds2 beds
Baths2 baths
-
$319,900Lot Size87 sqft
Home Size889 sq ft
Beds2 beds
Baths2 baths
-
$339,900Lot Size87 sqft
Home Size929 sq ft
Beds2 beds
Baths2 baths
-
$379,000Lot SizeN/A
Home Size1,040 sq ft
Beds2 beds
Baths2 baths
-
$399,900Lot Size784 sqft
Home Size1,211 sq ft
Beds3 beds
Baths2 baths
-
$398,000Lot Size304 sqft
Home Size1,110 sq ft
Beds2 beds
Baths2 baths
-
$495,000Lot SizeN/A
Home Size858 sq ft
Beds1 bed
Baths1 bath
-
$1,139,000Lot Size7,535 sqft
Home Size2,280 sq ft
Beds4 beds
Baths4 baths
-
$1,595,000Lot Size9,365 sqft
Home Size2,768 sq ft
Beds3 beds
Baths3 baths
-
$189,900Lot Size479 sqft
Home Size378 sq ft
Beds1 bed
Baths1 bath
-
$259,900Lot Size958 sqft
Home Size756 sq ft
Beds2 beds
Baths2 baths
-
$399,900Lot Size304 sqft
Home Size1,155 sq ft
Beds2 beds
Baths2 baths
-
$269,900Lot Size914 sqft
Home Size716 sq ft
Beds2 beds
Baths2 baths
-
$350,000Lot Size1,306 sqft
Home Size985 sq ft
Beds1 bed
Baths1 bath
-
$209,900Lot Size653 sqft
Home Size678 sq ft
Beds1 bed
Baths2 baths
-
$457,500Lot Size479 sqft
Home Size1,108 sq ft
Beds2 beds
Baths2 baths
-
$1,200,000Lot Size11,194 sqft
Home Size2,114 sq ft
Beds4 beds
Baths2 baths
-
$275,000Lot Size914 sqft
Home Size734 sq ft
Beds2 beds
Baths2 baths
-
$259,000Lot Size914 sqft
Home Size734 sq ft
Beds2 beds
Baths2 baths
-
$329,000Lot Size914 sqft
Home Size813 sq ft
Beds2 beds
Baths2 baths
-
$202,000Lot Size784 sqft
Home Size522 sq ft
Beds1 bed
Baths1 bath
-
$289,000Lot Size1,742 sqft
Home Size1,040 sq ft
Beds2 beds
Baths2 baths
-
$305,000Lot Size1,176 sqft
Home Size930 sq ft
Beds2 beds
Baths2 baths
-
$319,900Lot Size87 sqft
Home Size929 sq ft
Beds2 beds
Baths2 baths
