With a general real estate bonfire and more specific downtown Austin condo and apartment tower boom well underway in Austin, there's never been a better time to obsess over the names of new buildings. It might seem trivial to you, but the branding of these projects is something a lot of people think about -- both on the developer's end, and for people like us on the other side making fun of names like "The Avenir."
https://twitter . . .
