
A view of one of the buildings at Oracle’s emerging corporate campus on South Lakeshore Drive. Photo by James Rambin.
Over the last couple of weeks, we’ve watched cities around the nation bend over backwards for a chance at the economic windfall of a second Amazon corporate headquarters — even Cleveland. Cleveland!
I was never under the impression Austin was a major contender, with the details of Amazon’s RFP appearing fairly out of alignment with the transit and space requirements our city would be able to reasonably fulfill. Of course, my intuition might not be much better than a coin toss, and the latest coverage puts Austin’s chances a lot higher than I’d ever expect.
So let’s just say, for the sake of thinking this through, that Austin scores the bid for Amazon’s new legion of doom — where would it go?
Unless you’re holding out for the former Motorola site in East Austin (I don’t think so, Tim), the only realistic area for HQ2 to go is East Riverside. The area’s boom was a long time coming, but the construction of Oracle’s massive new corporate campus on Lakeshore Drive has certainly driven a particular trend in the area we’re now apparently calling the South Shore.
Almost directly adjacent to the Oracle site is the mysterious development/awesome title for a direct-to-video action movie, Project Catalyst, and I firmly believe that if Amazon picks Austin for HQ2, the Catalyst site is where they’ll land. I’m waiting to be spectacularly proven wrong, but in my mind it’s the most likely location in the city for a project like this by far. Here’s a little refresher:
Project Catalyst, Oracle’s East Riverside Neighbor, Might Be the Next Domain

A view of the Ballpark Apartments, which occupy multiple complexes on both sides of Wickersham Lane, looking northwest towards downtown. The Catalyst project, if built, will occupy this area. Photo courtesy of the Ballpark Apartments.
Most of what we know about this potential 79-acre mixed-use development comes from an Austin Business Journal article that dropped nearly a year ago. Since then, we’ve seen a few minor bubbles of info on the project, but nothing conclusive enough to satisfy all our needs. Over the last week or so, public interest in large-scale office developments in Austin has hit a fever pitch, for some reason, so now feels like a great time to revisit this project and lay out all the details we’ve got at the moment.
Between Oracle’s campus and whatever’s going on with the Catalyst development, all of a sudden every multifamily project announced in the area feels extra meaningful. Here’s a closer look at a few developments going on close to the action in the East Riverside region, representing more than 1,000 units between them.
Four South Shore District

Heritage trees on the Four South Shore District apartments site. Photo by James Rambin.
South Shore District is a Planned Unit Development by Houston-based developer Grayco Partners of multiple apartments along South Lakeshore Boulevard, a stone’s throw from our friends at Oracle. With three buildings completed already, it appears we’re overdue for Episode IV — good thing that permit popped up a few days ago! Four South Shore, which is also a great name for my new boy band, will include 322 units and absolutely no retail, according to planning documents. That’s because the building is part of the larger South Shore District PUD, and some of the other buildings in the project already include enough retail space to meet the city’s requirements.
The strangest thing about this project’s 3.25-acre site at 1115 Town Creek Drive is the density of heritage trees on the site. It’s really quite beautiful, and I’m hoping the building finds a way to accommodate as many as possible.

Plans for the Four South Shore District apartments. Image courtesy of Stantec.
It appears at least a few of these trees are preserved in the plans above — that’s what the big circles up top are for.
South Shore Highline

Check out that view! Photo by James Rambin.
This project’s the wildcard, an upcoming mixed-use apartment community with retail wedged into a 1.27-acre plot between another apartment complex and an auto parts store at 2435 East Riverside Drive. We don’t yet know the developer for the project, with current city filings only mentioning planning firm Kimley-Horn.

An aerial view of the South Shore Highline site, via promotional materials for the property that date back to 2014. Are we still building a train station there? Image courtesy of First Austin Properties.
It’s kinda far east, and its surroundings wouldn’t really draw much attention, except for the fact that the site’s almost directly across the street from the assembled land for Project Catalyst. Promotional materials for the property mention a possible unit count of between 100 and upwards of 350, but besides the name, that’s basically all we know for the moment.
The Edison

A current view of the Edison site. Photo by James Rambin.
The word “luxury” is just about meaningless at this point, but it’s still a surprise to see a development of this variety plunking itself down in a neighborhood where there’s still bars on the windows of most gas stations. That’s Austin, baby! The Edison, a 354-unit apartment community on a 9.2-acre tract at 4711 East Riverside Drive is described by developer Presidium Group as an “upscale, sustainable” project — look, more words that can simultaneously mean everything and nothing!

A rendering of the Edison community. Image courtesy of Presidium Group.
Really, it’s a nice looking project, but more importantly, it probably signals that developers in the city have a fairly good idea of the district’s future. Even if Project Catalyst never turns up, the Oracle offices and general development trend in the rest of the city is going to make the southeast corner of town desirable for projects like these, rather than the low-rent and student-oriented apartments you’d previously find.
Aura Riverside

A rendering of the Aura Riverside apartments. Image courtesy of Womack + Hampton Architects.
Hey, we’ve got a rendering for this one too! Aura Riverside, a 348-unit apartment community planned at 6101 and 6205 East Riverside Drive by developers Trinsic Residential Group, is pretty far out east compared to everything else — it’s all the way out by Montopolis Drive! But I guess that’s just more evidence that the region’s multifamily boom isn’t restricted to the area of East Riverside directly adjacent to the highway.
East Riverside Real Estate
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$279,000
6200 Felix Ave
Austin, TX -
$275,000
2450 Wickersham LN #P1604
Austin, TX -
$450,000
6712 Canal ST
Austin, TX -
$452,000
1816 Carlson DR #42C
Austin, TX -
$799,000
4900 Meller Gardens Gdns #27
Austin, TX -
$200,000
2450 Wickersham LN #718
Austin, TX -
$299,900
1306 Lily TER
Austin, TX -
$700,000
1617 Elmhurst DR
Austin, TX -
$490,000
7206 Bertram CT
Austin, TX -
$325,000
1201 Grove BLVD #2002
Austin, TX -
$285,000
1708 Timber Brush TRL
Austin, TX -
$399,900
6119 Atwood ST
Austin, TX -
$269,000
1802 River Crossing CIR #A
Austin, TX -
$242,000
1840 Burton DR #192
Austin, TX -
$413,500
7113 Cayenne LN
Austin, TX -
$300,000
2124 Burton DR #154
Austin, TX -
$359,900
7006 Montana ST
Austin, TX -
$275,000
4500 E Oltorf ST #D-411
Austin, TX -
$180,000
2124 Burton Drive #165
Austin, TX -
$425,000
1625 Anise DR
Austin, TX -
$399,000
2001 Parker Lane #112
Austin, TX -
$195,000
2500 Burleson RD #618
Austin, TX -
$305,000
912 Vasquez ST
Austin, TX -
$339,500
1201 Grove Boulevard #401
Austin, TX -
$175,000
1840 Burton Drive #115
Austin, TX
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Lot Size6,273 sqft
Home Size1,330 sqft
Beds3 Beds
Baths2 Baths
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Lot Size3,098 sqft
Home Size1,060 sqft
Beds2 Beds
Baths2 Baths
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Lot Size5,777 sqft
Home Size1,160 sqft
Beds3 Beds
Baths2 Baths
-
Lot Size3,777 sqft
Home Size1,437 sqft
Beds3 Beds
Baths2.5 Baths
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Lot Size1,307 sqft
Home Size2,712 sqft
Beds3 Beds
Baths3.5 Baths
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Lot Size2,057 sqft
Home Size704 sqft
Beds1 Bed
Baths1 Bath
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Lot Size7,353 sqft
Home Size900 sqft
Beds3 Beds
Baths1 Bath
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Lot Size10,573 sqft
Home Size1,886 sqft
Beds3 Beds
Baths3 Baths
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Lot Size6,739 sqft
Home Size1,606 sqft
Beds3 Beds
Baths2.5 Baths
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Lot SizeN/A
Home Size1,151 sqft
Beds2 Beds
Baths2.5 Baths
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Lot Size1,538 sqft
Home Size1,338 sqft
Beds2 Beds
Baths2.5 Baths
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Lot Size7,153 sqft
Home Size684 sqft
Beds2 Beds
Baths1 Bath
-
Lot Size5,472 sqft
Home Size1,059 sqft
Beds2 Beds
Baths2.5 Baths
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Lot Size1,242 sqft
Home Size464 sqft
Beds1 Bed
Baths1 Bath
-
Lot Size5,411 sqft
Home Size1,586 sqft
Beds3 Beds
Baths2 Baths
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Lot Size1,682 sqft
Home Size850 sqft
Beds2 Beds
Baths2 Baths
-
Lot Size5,916 sqft
Home Size1,329 sqft
Beds3 Beds
Baths2.5 Baths
-
Lot Size2,884 sqft
Home Size1,004 sqft
Beds2 Beds
Baths2 Baths
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Lot Size1,220 sqft
Home Size608 sqft
Beds1 Bed
Baths1 Bath
-
Lot Size4,400 sqft
Home Size2,088 sqft
Beds4 Beds
Baths3 Baths
-
Lot Size6,060 sqft
Home Size1,385 sqft
Beds3 Beds
Baths3 Baths
-
Lot Size1,042 sqft
Home Size535 sqft
Beds2 Beds
Baths1 Bath
-
Lot Size6,286 sqft
Home Size1,054 sqft
Beds2 Beds
Baths1 Bath
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Lot Size3,050 sqft
Home Size1,068 sqft
Beds2 Beds
Baths3 Baths
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Lot Size1,242 sqft
Home Size464 sqft
Beds1 Bed
Baths1 Bath
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