• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

TOWERS

Austin city life since 2007.

  • News
    • Condo Projects
    • Neighborhoods
  • Listings
    • Austin Condo Guide
  • Newsletter
Search
You are here: Home / News / Natiivo ‘Home Sharing’ Tower Breaks Ground in the Rainey Street District
Search suggestions: condos for sale • rainey street

Natiivo ‘Home Sharing’ Tower Breaks Ground in the Rainey Street District

James Rambin August 15, 2019 Comment

Representatives of the Natiivo project do their groundbreaking thing, complete with fancy shovels and a custom wheelbarrow. Photo by James Rambin.

A groundbreaking event took place this morning for Natiivo, the “Airbnb-powered” home sharing brand announced earlier this summer as the identity of the 33-story tower planned for many years at 48 East Avenue in the Rainey Street District.

It's rare to see the birth of a totally new product type. STR is effectively banned by downtown condo HOAs. Railyard and Brazos Lofts – the only DT buildings that allow STR – are likely to be sold soon, so Natiivo could become the only downtown condo building to allow STR. https://t.co/NPbFOkCrSo

— Jude Galligan (@downtown_austin) June 19, 2019

The Natiivo business model is pretty groundbreaking in its own right, as the first of its kind in the Austin market. Developed jointly by Austin’s Pearlstone Partners and Miami-based outfit Newgard Development Group, the project is technically permitted as a 249-unit hotel, but will allow buyers to purchase individual rooms and rent them out to guests via Airbnb. The building’s management receives a cut of the profits from these short-term rentals, in exchange for providing hotel-style amenities including cleaning, concierge, and valet services. 

A rendering of the Natiivo tower planned at 48 East Avenue. Image: Natiivo Austin

The unique business model of the Natiivo concept, combined with common frustrations regarding Airbnb properties and other short-term rentals, means its developers are doing their best to make inroads with the project’s neighbors — in this case, the Rainey Neighbors Association. Developers Harvey Hernandez of Newgard and Robert Lee of Pearlstone presented Rainey NA president Sandra De Leon with a $5,000 donation in giant novelty check form, ostensibly for improvements to the district including its various mobility woes, though specific uses weren’t identified.

Rainey Neighbors Association president Sandra De Leon (left), Newgard Development Group CEO Harvey Hernandez (center), and Pearlstone Partners CEO Robert Lee (right), holding a big ol’ check. Photo by James Rambin.

Even though the groundbreaking itself is symbolic, the developers say work should kick off here shortly. In fact, construction staging for the project is already underway on the opposite site of East Avenue near Lambie Street, and following its current schedule, the building should open in 2021. Per Natiivo Austin’s management, 100 units have already been reserved at the property, with prices starting in the $400,000s.

Rainey Street Condos For Sale

  • $400,000 54 Rainey Street #320
    Austin, TX
  • $600,000 603 Davis Street #2001
    Austin, TX
  • $449,000 40 N Interstate 35 Highway #5A2
    Austin, TX
  • $558,000 48 E East Avenue #1706
    Austin, TX
  • $563,000 48 E East Avenue #2207
    Austin, TX
54 Rainey Street #320
Austin, TX
Photo of 54  Rainey Street #320, Austin, TX 78701 (MLS # 1130045)
$400,000
Lot Size
N/A

Home Size
750 sqft

Beds
1 Bed

Baths
1 Bath

603 Davis Street #2001
Austin, TX
Photo of 603  Davis Street #2001, Austin, TX 78701 (MLS # 7079228)
$600,000
Lot Size
N/A

Home Size
1,005 sqft

Beds
1 Bed

Baths
1 Bath

40 N Interstate 35 Highway #5A2
Austin, TX
Photo of 40 N Interstate 35 Highway #5A2, Austin, TX 78701 (MLS # 2564522)
$449,000
Lot Size
872 sqft

Home Size
1,234 sqft

Beds
2 Beds

Baths
2 Baths

48 E East Avenue #1706
Austin, TX
Photo of 48 E East Avenue #1706, Austin, TX 78701 (MLS # 1759176)
$558,000
Lot Size
17,860 sqft

Home Size
740 sqft

Beds
1 Bed

Baths
1 Bath

48 E East Avenue #2207
Austin, TX
Photo of 48 E East Avenue #2207, Austin, TX 78701 (MLS # 2962968)
$563,000
Lot Size
17,860 sqft

Home Size
699 sqft

Beds
1 Bed

Baths
1 Bath

  • 54 Rainey Street #320
    Austin, TX
    Photo of 54  Rainey Street #320, Austin, TX 78701 (MLS # 1130045)
    $400,000
    Lot Size
    N/A

    Home Size
    750 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 603 Davis Street #2001
    Austin, TX
    Photo of 603  Davis Street #2001, Austin, TX 78701 (MLS # 7079228)
    $600,000
    Lot Size
    N/A

    Home Size
    1,005 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 40 N Interstate 35 Highway #5A2
    Austin, TX
    Photo of 40 N Interstate 35 Highway #5A2, Austin, TX 78701 (MLS # 2564522)
    $449,000
    Lot Size
    872 sqft

    Home Size
    1,234 sqft

    Beds
    2 Beds

    Baths
    2 Baths

  • 48 E East Avenue #1706
    Austin, TX
    Photo of 48 E East Avenue #1706, Austin, TX 78701 (MLS # 1759176)
    $558,000
    Lot Size
    17,860 sqft

    Home Size
    740 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 48 E East Avenue #2207
    Austin, TX
    Photo of 48 E East Avenue #2207, Austin, TX 78701 (MLS # 2962968)
    $563,000
    Lot Size
    17,860 sqft

    Home Size
    699 sqft

    Beds
    1 Bed

    Baths
    1 Bath

Previous Next
 

Editor's Suggested Posts

'Airbnb-Powered' Home Sharing Concept Natiivo Heads to Rainey Street District

'Airbnb-Powered' Home Sharing Concept Natiivo Heads to Rainey Street District

Will Downtown Austin's 48 East Avenue Be 'Powered by Airbnb?'

Will Downtown Austin's 48 East Avenue Be 'Powered by Airbnb?'

Welcome to the New East Avenue

Welcome to the New East Avenue

Related

Filed Under: News Tagged With: 78701, architecture, city life, construction, design, development, hotels, rainey street district, urbanism

About James Rambin

James is an Austin native, but tries not to brag about it. He writes about new development, local history, and urban design. Email him anything at james@towers.net.

603 Davis Street #2001
Austin, TX
Photo of 603  Davis Street #2001, Austin, TX 78701 (MLS # 7079228)
$600,000
30
  • Lot Size

  • Home Size
    1,005 sqft

  • Beds
    1 Bed

  • Baths
    1 Bath

View Virtual Tour
Previous Post: « Schlotzsky’s Soon Scuttling Its South Lamar Flagship, So Here’z What’z Next
Next Post: Sixth and Lamar is the Worst Intersection in Austin »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  •  Schedule a showing

Featured Buildings

  • 360 Condos
  • The Independent
  • 70 Rainey
  • Milago Condos
  • Seaholm Condos
  • The Shore
  • W Hotel & Residences

FEATURED Listings

360 Nueces Street #1901
Austin, TX
Photo of 360  Nueces Street #1901, Austin, TX 78701 (MLS # 3546486)
$525,000
38
  • Lot Size

  • Home Size
    801 sqft

  • Beds
    1 Bed

  • Baths
    1 Bath

54 Rainey Street #1118
Austin, TX
Photo of 54  Rainey Street #1118, Austin, TX 78701 (MLS # 2023262)
$995,000
37
  • Lot Size
    436 sqft

  • Home Size
    1,956 sqft

  • Beds
    2 Beds

  • Baths
    3 Baths

800 W 5th Street #808
Austin, TX
Photo of 800 W 5th Street #808, Austin, TX 78701 (MLS # 4895650)
$1,699,900
40
  • Lot Size
    436 sqft

  • Home Size
    2,422 sqft

  • Beds
    2 Beds

  • Baths
    2 Baths

View Virtual Tour
109 E 10th Street
Austin, TX
Photo of 109 E 10th Street, Austin, TX 78701 (MLS # 6369878)
$3,200,000
24
  • Lot Size
    2,614 sqft

  • Home Size
    4,916 sqft

  • Beds
    7 Beds

  • Baths
    4 Baths

603 Davis Street #2001
Austin, TX
Photo of 603  Davis Street #2001, Austin, TX 78701 (MLS # 7079228)
$600,000
30
  • Lot Size

  • Home Size
    1,005 sqft

  • Beds
    1 Bed

  • Baths
    1 Bath

View Virtual Tour

Footer

LEGAL NOTICE

TREC Information About Brokerage Services (pdf)

Texas Real Estate Commission Consumer Protection Notice


TOWERS realty

Browse Condo Listings

Agents

Downtown Buildings

Luxury Towers

  • Four Seasons Residences
  • W Hotel & Residences
  • The Austonian
  • 5 Fifty Five at Hilton

Most Popular

  • The Shore
  • 360 Condos
  • Seaholm Condos
  • Spring Condos
  • Milago Condos

New Construction

  • The Independent
  • 70 Rainey
  • Austin Proper
  • Fifth & West

Loft Style

  • Austin City Lofts
  • Brazos Place
  • The Sabine
  • Plaza Lofts
  • Avenue Lofts
  • Brazos Lofts
  • Brown Building

Resources

  • Austin Condo Guide
  • Condos For Sale
  • Condo Buyer FAQ
  • Property Search

Featured

Archives

Austin city life since 2007 · Newsletter · About · Contact Us · DMCA · Privacy Policy · SLAPP · Copyright © 2007-2021 TOWERS.net · All Rights Reserved