As iconic as SXSW is as an incubator for innovation, it is only fitting that the organization’s new home would have a creative back story.
The curved design introduced by project design architect, New York-based Pei Cobb Freed & Partners Architects LLP, could stand on its own merits in terms of aesthetics. But the glass and steel does not undulate simply for art’s sake.Two representatives for the development team came before the Design Commission on Monday evening . . .
