• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

TOWERS

Austin city life since 2007.

  • News
    • Condo Projects
    • Neighborhoods
  • Listings
    • Austin Condo Guide
  • Newsletter
Search
You are here: Home / Condo Projects / Counting Down to Condo Conversion at Zilkr on the Park Apartments
Search suggestions: condos for sale • rainey street

Counting Down to Condo Conversion at Zilkr on the Park Apartments

James Rambin June 5, 2017 Comment

A view of the Zilkr on the Park complex at 1900 Barton Springs Road. Image credit: Mill Creek Residential.

We learned a couple of weeks ago that a new owner for Zilkr on the Park Apartments at 1900 Barton Springs Road plans to convert the complex to condos, with a public opening a week away. 

All of this is kind of interesting for a few reasons. For one, if your memory stretches back that far, you’ll recall that condo units were actually in the original plan for the site. There was also a boutique hotel and bar/restaurant component planned for a while, until it wasn’t. The whole thing just kind of dried up and turned into apartments instead, which always felt like a bit of a missed opportunity for something interesting considering the exclusivity of the 1.5 acre site — you seriously can’t get any closer to Zilker Park than this.

A few of the floorplans for units at Zilkr on the Park. Image credit: Mill Creek Residential.

Here’s the nitty gritty: The five-story complex, which was completed in 2014, holds 213 units ranging from about 600 to 1,300 square feet, with one and two-bedroom floorplans available alongside studios. The original owner and builder was Mill Creek Residential Trust, LLC, a large developer with more than 17,000 apartment units under their belt and a lot of former Trammell Crow talent on staff, if you take a peek at their executive board. The new owners, incorporated under the name Zilkr Owner LLC, are associated with The Fallstaff Group, a Baltimore developer specializing in condo conversions around the country.

Interior views of some units at Zilkr on the Park. Image credit: Mill Creek Residential Trust.

The ABJ article about the acquisition mostly covers the details, although the headline calling them “high-profile” apartments seems … generous.  The most distinguishing aspect of this building is its extreme proximity to the park — I probably wouldn’t have recognized the building if I hadn’t walked past it a million times on the way to the Austin City Limits Music Festival in recent years. But despite the fact that this community only opened a few years back, what’s going on here isn’t hugely different from a lot of the condo conversions we’ve seen in Austin before, right down to the new owner’s promises of luxury fixtures.

The buyer plans extensive renovations from a total makeover of the lobby, including the installation of white marble floors and modern Italian furnishings by Roche Bobois.

– Austin Business Journal

The Fallstaff Group is an interesting company, mostly due to its CEO, Elliott J. Sharaby.  Self-described as the “King of Condo Conversions” in his bio, which you’ve really got to read for yourself. Sharaby’s career spans back decades, with this 1993 article describing his early days of apartment-condo flipping with developer Joel Gamel.

Here are some sample marketing materials from past sales efforts.

My favorite is either the motorcycle guy or the people in love because of her condo.

These ads are hilarious, but more importantly, they line up with the marketing techniques described in the 1993 article:

Adding to the hubbub was the use of a public address system inside units and in the public areas to announce sales contracts in between broadcasts of instrumental music. Red price tags were hung on the doors. Models were furnished down to everyday items, including fake Chinese food on the table.

Joel Gamel theorized that buyers in the blizzard “thought it was an auction.” Color advertisements featured the words “D.C. foreclosure sale,” along with a slightly erroneous map that showed the project on N Street one block off Pennsylvania, just around the corner from the White House.

“It wasn’t high pressure, but it was high energy,” he said of opening day.

— The Washington Post

The “public notice” and “closeout sale” vibe of the posters above begs the question: what kind of publicity blitz are we in for with Zilkr?  It’s certainly a strange but clearly effective sales tactic, at least for those “distressed” properties that needed to sell quickly as described in that article.  

That doesn’t seem to be the case for Zilkr, which by all appearances was at or near full occupancy, and had a recent property appraisal of $55 million.  

Maybe Zilkr’s fortunate geography will save it from being marketed with the subtlety of a police auction.  Of course, marketers should always be looking for inspiration. 

Prices reported beginning in the low $300,000s.  

www.zilkronthepark.com

Zilker Park homes for sale

  • $550,000 1600 Barton Springs Road #1307
    Austin, TX
  • $1,275,000 2009 Dexter Street
    Austin, TX
  • $4,500,000 1211 Kinney Avenue
    Austin, TX
  • $1,200,000 1004 Lund Street
    Austin, TX
  • $2,120,000 2026 Ford Street
    Austin, TX
  • $329,000 900 S Lamar Boulevard #208
    Austin, TX
  • $595,000 1702 S Lamar Boulevard #4
    Austin, TX
  • $1,064,000 1704 Kinney Avenue
    Austin, TX
  • $255,000 1422 Collier Street #206
    Austin, TX
  • $465,000 1900 Barton Springs Road #5006
    Austin, TX
  • $265,000 1422 Collier Street #108
    Austin, TX
  • $277,700 900 S Lamar Boulevard #205
    Austin, TX
  • $439,000 1900 Barton Springs Road #4041
    Austin, TX
  • $259,900 1240 Barton Hills Drive #115
    Austin, TX
  • $464,900 1900 Barton Springs Road #5012
    Austin, TX
  • $1,400,000 1714 Nash Street #A
    Austin, TX
  • $649,000 1600 Barton Springs Road #1607
    Austin, TX
  • $417,000 1900 Barton Springs Road #1009
    Austin, TX
  • $420,000 1702 S Lamar Boulevard #24
    Austin, TX
  • $424,900 1900 Barton Springs Road #4006
    Austin, TX
  • $414,900 1900 Barton Springs Road #4009
    Austin, TX
1600 Barton Springs Road #1307
Austin, TX
Photo of 1600  Barton Springs Road #1307, Austin, TX 78704 (MLS # 1450584)
$550,000
Lot Size
872 sqft

Home Size
1,117 sqft

Beds
2 Beds

Baths
2 Baths

2009 Dexter Street
Austin, TX
Photo of 2009  Dexter Street, Austin, TX 78704 (MLS # 2882788)
$1,275,000
Lot Size
9,148 sqft

Home Size
2,847 sqft

Beds
3 Beds

Baths
2 Baths

1211 Kinney Avenue
Austin, TX
Photo of 1211  Kinney Avenue, Austin, TX 78704 (MLS # 7027475)
$4,500,000
Lot Size
33,542 sqft

Home Size
1,506 sqft

Beds
N/A

Baths
N/A

1004 Lund Street
Austin, TX
Photo of 1004  Lund Street, Austin, TX 78704 (MLS # 3833578)
$1,200,000
Lot Size
9,584 sqft

Home Size
2,540 sqft

Beds
4 Beds

Baths
3 Baths

2026 Ford Street
Austin, TX
Photo of 2026  Ford Street, Austin, TX 78704 (MLS # 9689740)
$2,120,000
Lot Size
6,534 sqft

Home Size
2,576 sqft

Beds
4 Beds

Baths
4 Baths

900 S Lamar Boulevard #208
Austin, TX
Photo of 900 S Lamar Boulevard #208, Austin, TX 78704 (MLS # 1036630)
$329,000
Lot Size
1,307 sqft

Home Size
454 sqft

Beds
N/A

Baths
1 Bath

1702 S Lamar Boulevard #4
Austin, TX
Photo of 1702 S Lamar Boulevard #4, Austin, TX 78704 (MLS # 2271736)
$595,000
Lot Size
2,178 sqft

Home Size
1,800 sqft

Beds
3 Beds

Baths
4 Baths

1704 Kinney Avenue
Austin, TX
Photo of 1704  Kinney Avenue, Austin, TX 78704 (MLS # 7886123)
$1,064,000
Lot Size
10,455 sqft

Home Size
2,875 sqft

Beds
4 Beds

Baths
3 Baths

1422 Collier Street #206
Austin, TX
Photo of 1422  Collier Street #206, Austin, TX 78704 (MLS # 1237999)
$255,000
Lot Size
1,307 sqft

Home Size
525 sqft

Beds
1 Bed

Baths
1 Bath

1900 Barton Springs Road #5006
Austin, TX
Photo of 1900  Barton Springs Road #5006, Austin, TX 78704 (MLS # 3311703)
$465,000
Lot Size
N/A

Home Size
887 sqft

Beds
1 Bed

Baths
1 Bath

1422 Collier Street #108
Austin, TX
Photo of 1422  Collier Street #108, Austin, TX 78704 (MLS # 8590704)
$265,000
Lot Size
1,307 sqft

Home Size
525 sqft

Beds
1 Bed

Baths
1 Bath

900 S Lamar Boulevard #205
Austin, TX
Photo of 900 S Lamar Boulevard #205, Austin, TX 78704 (MLS # 9439080)
$277,700
Lot Size
N/A

Home Size
662 sqft

Beds
1 Bed

Baths
1 Bath

1900 Barton Springs Road #4041
Austin, TX
Photo of 1900  Barton Springs Road #4041, Austin, TX 78704 (MLS # 1093929)
$439,000
Lot Size
N/A

Home Size
754 sqft

Beds
1 Bed

Baths
1 Bath

1240 Barton Hills Drive #115
Austin, TX
Photo of 1240  Barton Hills Drive #115, Austin, TX 78704 (MLS # 9745186)
$259,900
Lot Size
1,743 sqft

Home Size
761 sqft

Beds
1 Bed

Baths
1 Bath

1900 Barton Springs Road #5012
Austin, TX
Photo of 1900  Barton Springs Road #5012, Austin, TX 78704 (MLS # 2696525)
$464,900
Lot Size
N/A

Home Size
806 sqft

Beds
1 Bed

Baths
1 Bath

1714 Nash Street #A
Austin, TX
Photo of 1714  Nash Street #A, Austin, TX 78704 (MLS # 8159213)
$1,400,000
Lot Size
N/A

Home Size
2,500 sqft

Beds
4 Beds

Baths
4 Baths

1600 Barton Springs Road #1607
Austin, TX
Photo of 1600  Barton Springs Road #1607, Austin, TX 78704 (MLS # 4670160)
$649,000
Lot Size
872 sqft

Home Size
1,117 sqft

Beds
2 Beds

Baths
2 Baths

1900 Barton Springs Road #1009
Austin, TX
Photo of 1900  Barton Springs Road #1009, Austin, TX 78704 (MLS # 1180551)
$417,000
Lot Size
N/A

Home Size
887 sqft

Beds
1 Bed

Baths
1 Bath

1702 S Lamar Boulevard #24
Austin, TX
Photo of 1702 S Lamar Boulevard #24, Austin, TX 78704 (MLS # 3199143)
$420,000
Lot Size
1,307 sqft

Home Size
1,264 sqft

Beds
2 Beds

Baths
3 Baths

1900 Barton Springs Road #4006
Austin, TX
Photo of 1900  Barton Springs Road #4006, Austin, TX 78704 (MLS # 7201396)
$424,900
Lot Size
N/A

Home Size
887 sqft

Beds
1 Bed

Baths
1 Bath

1900 Barton Springs Road #4009
Austin, TX
Photo of 1900  Barton Springs Road #4009, Austin, TX 78704 (MLS # 9376116)
$414,900
Lot Size
N/A

Home Size
887 sqft

Beds
1 Bed

Baths
1 Bath

  • 1600 Barton Springs Road #1307
    Austin, TX
    Photo of 1600  Barton Springs Road #1307, Austin, TX 78704 (MLS # 1450584)
    $550,000
    Lot Size
    872 sqft

    Home Size
    1,117 sqft

    Beds
    2 Beds

    Baths
    2 Baths

  • 2009 Dexter Street
    Austin, TX
    Photo of 2009  Dexter Street, Austin, TX 78704 (MLS # 2882788)
    $1,275,000
    Lot Size
    9,148 sqft

    Home Size
    2,847 sqft

    Beds
    3 Beds

    Baths
    2 Baths

  • 1211 Kinney Avenue
    Austin, TX
    Photo of 1211  Kinney Avenue, Austin, TX 78704 (MLS # 7027475)
    $4,500,000
    Lot Size
    33,542 sqft

    Home Size
    1,506 sqft

    Beds
    N/A

    Baths
    N/A

  • 1004 Lund Street
    Austin, TX
    Photo of 1004  Lund Street, Austin, TX 78704 (MLS # 3833578)
    $1,200,000
    Lot Size
    9,584 sqft

    Home Size
    2,540 sqft

    Beds
    4 Beds

    Baths
    3 Baths

  • 2026 Ford Street
    Austin, TX
    Photo of 2026  Ford Street, Austin, TX 78704 (MLS # 9689740)
    $2,120,000
    Lot Size
    6,534 sqft

    Home Size
    2,576 sqft

    Beds
    4 Beds

    Baths
    4 Baths

  • 900 S Lamar Boulevard #208
    Austin, TX
    Photo of 900 S Lamar Boulevard #208, Austin, TX 78704 (MLS # 1036630)
    $329,000
    Lot Size
    1,307 sqft

    Home Size
    454 sqft

    Beds
    N/A

    Baths
    1 Bath

  • 1702 S Lamar Boulevard #4
    Austin, TX
    Photo of 1702 S Lamar Boulevard #4, Austin, TX 78704 (MLS # 2271736)
    $595,000
    Lot Size
    2,178 sqft

    Home Size
    1,800 sqft

    Beds
    3 Beds

    Baths
    4 Baths

  • 1704 Kinney Avenue
    Austin, TX
    Photo of 1704  Kinney Avenue, Austin, TX 78704 (MLS # 7886123)
    $1,064,000
    Lot Size
    10,455 sqft

    Home Size
    2,875 sqft

    Beds
    4 Beds

    Baths
    3 Baths

  • 1422 Collier Street #206
    Austin, TX
    Photo of 1422  Collier Street #206, Austin, TX 78704 (MLS # 1237999)
    $255,000
    Lot Size
    1,307 sqft

    Home Size
    525 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 1900 Barton Springs Road #5006
    Austin, TX
    Photo of 1900  Barton Springs Road #5006, Austin, TX 78704 (MLS # 3311703)
    $465,000
    Lot Size
    N/A

    Home Size
    887 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 1422 Collier Street #108
    Austin, TX
    Photo of 1422  Collier Street #108, Austin, TX 78704 (MLS # 8590704)
    $265,000
    Lot Size
    1,307 sqft

    Home Size
    525 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 900 S Lamar Boulevard #205
    Austin, TX
    Photo of 900 S Lamar Boulevard #205, Austin, TX 78704 (MLS # 9439080)
    $277,700
    Lot Size
    N/A

    Home Size
    662 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 1900 Barton Springs Road #4041
    Austin, TX
    Photo of 1900  Barton Springs Road #4041, Austin, TX 78704 (MLS # 1093929)
    $439,000
    Lot Size
    N/A

    Home Size
    754 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 1240 Barton Hills Drive #115
    Austin, TX
    Photo of 1240  Barton Hills Drive #115, Austin, TX 78704 (MLS # 9745186)
    $259,900
    Lot Size
    1,743 sqft

    Home Size
    761 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 1900 Barton Springs Road #5012
    Austin, TX
    Photo of 1900  Barton Springs Road #5012, Austin, TX 78704 (MLS # 2696525)
    $464,900
    Lot Size
    N/A

    Home Size
    806 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 1714 Nash Street #A
    Austin, TX
    Photo of 1714  Nash Street #A, Austin, TX 78704 (MLS # 8159213)
    $1,400,000
    Lot Size
    N/A

    Home Size
    2,500 sqft

    Beds
    4 Beds

    Baths
    4 Baths

  • 1600 Barton Springs Road #1607
    Austin, TX
    Photo of 1600  Barton Springs Road #1607, Austin, TX 78704 (MLS # 4670160)
    $649,000
    Lot Size
    872 sqft

    Home Size
    1,117 sqft

    Beds
    2 Beds

    Baths
    2 Baths

  • 1900 Barton Springs Road #1009
    Austin, TX
    Photo of 1900  Barton Springs Road #1009, Austin, TX 78704 (MLS # 1180551)
    $417,000
    Lot Size
    N/A

    Home Size
    887 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 1702 S Lamar Boulevard #24
    Austin, TX
    Photo of 1702 S Lamar Boulevard #24, Austin, TX 78704 (MLS # 3199143)
    $420,000
    Lot Size
    1,307 sqft

    Home Size
    1,264 sqft

    Beds
    2 Beds

    Baths
    3 Baths

  • 1900 Barton Springs Road #4006
    Austin, TX
    Photo of 1900  Barton Springs Road #4006, Austin, TX 78704 (MLS # 7201396)
    $424,900
    Lot Size
    N/A

    Home Size
    887 sqft

    Beds
    1 Bed

    Baths
    1 Bath

  • 1900 Barton Springs Road #4009
    Austin, TX
    Photo of 1900  Barton Springs Road #4009, Austin, TX 78704 (MLS # 9376116)
    $414,900
    Lot Size
    N/A

    Home Size
    887 sqft

    Beds
    1 Bed

    Baths
    1 Bath

Previous Next
 

Related

Filed Under: Condo Projects Tagged With: 78704, apartments, condos, conversions, zilker

About James Rambin

James is an Austin native, but tries not to brag about it. He writes about new development, local history, and urban design. Email him anything at james@towers.net.

301 West Avenue #2805
Austin, TX
Photo of 301  West Avenue #2805, Austin, TX 78701 (MLS # 9136306)
$1,295,000
27
  • Lot Size

  • Home Size
    1,292 sqft

  • Beds
    2 Beds

  • Baths
    2 Baths

Previous Post: « You Are Here: North Loop
Next Post: Get Lost in This 1976 Vision for a New Congress Avenue »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  •  Schedule a showing

Featured Buildings

  • The Independent
  • 70 Rainey
  • 360 Condos
  • Milago Condos
  • Seaholm Condos
  • The Shore
  • W Hotel & Residences

FEATURED Listings

44 East Avenue #2808
Austin, TX
Photo of 44  East Avenue #2808, Austin, TX 78701 (MLS # 2626292)
$673,500
30
  • Lot Size

  • Home Size
    793 sqft

  • Beds
    2 Beds

  • Baths
    2 Baths

311 W 5th Street #1008
Austin, TX
Photo of 311 W 5th Street #1008, Austin, TX 78701 (MLS # 9510253)
$559,000
30
  • Lot Size

  • Home Size
    1,243 sqft

  • Beds
    1 Bed

  • Baths
    2 Baths

We're sorry, but we couldn't find MLS # 5174873 in our database. This property may be a new listing or possibly taken off the market. Please check back again.

800 W 5th Street #808
Austin, TX
Photo of 800 W 5th Street #808, Austin, TX 78701 (MLS # 4895650)
$1,699,900
40
  • Lot Size
    436 sqft

  • Home Size
    2,422 sqft

  • Beds
    2 Beds

  • Baths
    2 Baths

View Virtual Tour

Footer

LEGAL NOTICE

TREC Information About Brokerage Services (pdf)

Texas Real Estate Commission Consumer Protection Notice


TOWERS realty

Austin Condo Experts

Downtown Buildings

Luxury Towers

  • Four Seasons Residences
  • W Hotel & Residences
  • The Austonian
  • 5 Fifty Five at Hilton

Most Popular

  • The Shore
  • 360 Condos
  • Seaholm Condos
  • Spring Condos
  • Milago Condos

New Construction

  • The Independent
  • 70 Rainey
  • Austin Proper
  • Fifth & West

Loft Style

  • Austin City Lofts
  • Brazos Place
  • The Sabine
  • Plaza Lofts
  • Avenue Lofts
  • Brazos Lofts
  • Brown Building

Resources

  • Austin Condo Guide
  • Condos For Sale
  • Condo Buyer FAQ
  • Property Search

Featured

Archives

Austin city life since 2007 · Newsletter · About · Contact Us · DMCA · Privacy Policy · SLAPP · Copyright © 2007-2021 TOWERS.net · All Rights Reserved